AWARDED CASE STUDY
OREO — The OREO Cows
OREO · VML New York · VML Mexico City · Music · Sound Design · Voice Casting
The cows already looked like OREO. Sound gave each one a personality.
The OREO Cows turned naturally black-and-white Belted Galloway cows into a fresh expression of the ritual of dunking OREO in milk.
Music, voice-over, sound design and mix built humor, pace and character. More than 25 voices were tested before finding the performance that could carry the film.
Cannes Lions 2026: 1 Titanium · 3 Gold · 2 Silver · 2 Bronze. +960M impressions · +12% sales.
Credits
- Client
- OREO · Mondelēz International Mexico
- Agencies
- VML New York · VML Mexico City
- Film production
- Believe TV · Landia
- Audio production
- Vox Haus
- Scope
- Music · Sound Design · Voice Casting · Mix