AWARDED CASE STUDY
adidas — Liquid Billboard
adidas · Havas Middle East · Dubai · Case Film Music & SFX
Sound turned an impossible installation into a human, global story.
Liquid Billboard created the world's first swimmable billboard in Dubai, inviting women of different bodies, backgrounds and abilities into the experience.
Music and SFX built anticipation before each dive, immersion underwater and emotional release as every participant became part of the campaign.
Cannes Lions: 1 Grand Prix · 1 Gold. 350M total reach · US$ 6M earned media · 60+ countries.
Credits
- Client
- adidas
- Agency
- Havas Middle East
- Production
- Jack Morton
- Case study audio production
- Vox Haus
- Music & SFX
- Vox Haus
- Case study edit & motion
- João Paulo Xavier