CASE STUDY
Coke — Chicken Screams
Coca-Cola Japan · VML Brazil · Original Music · Sound Design · SFX
We didn't create a soundtrack for the idea. We turned sound into the idea.
For Chicken Screams for Coke, sound was not a layer added to the idea—it was the idea itself.
We transformed the rubber chicken's iconic scream into the campaign's hero performance, using precise sound design and original music to make Cocaaaa-Colaaaa instantly recognizable, funny and repeatable.
627% increase in organic conversation connecting chicken and Coca-Cola.
Credits
- Client
- Coca-Cola Japan
- Agency
- VML Brazil
- Film production
- Vandalo
- Audio production
- Vox Haus
- Project director
- Matheus Gugelmim
- Original music
- Daniel Dalla Corte
- SFX
- Cassandra Machado